Covenant Christian Church

For Covenant Christian, the story I wanted to tell was that of a warm, inviting church where prospective worshipers would feel welcome. So I devised a campaign of funny videos featuring the pastor and members of the congregation with the tagline: “This is Covenant Christian” to showcase the Church’s lighter side.

For many people, the idea of going to a new church can be daunting. That’s why using humor was such an effective way of showing how Covenant was a fun, welcoming place to worship. And those seeking a new congregation would see a church that felt like home.

Below is a sample of the videos.

To watch the complete Covenant Christian campaign, go here.