Stasher Bags: “Find A Better Relationship Than Plastic”
Stasher products are silicon-based reusable bags and food storage covers that are meant to replace plastic bags and plastic wrap.
Even though plastic bags are only used once, they last up to twenty years before they disintegrate. And in those twenty years they have plenty of time to pollute our natural environment and fill up our oceans.
The “Find A Better Relationship Than Plastic” campaign asks the question: “What if you actually had to live out this twenty year relationship with a personified plastic bag?” By showing this two decade commitment it puts a humorous, yet pointed critique of toxic one time use plastic.
So, on behalf of the planet, please: “Find A Better Relationship Than Plastic.”
“Bad Roommate”
“Bad Roommate” 30 second cut
“The Breakup”
“The Breakup” 30 second cut
“Find A Better Relationship Than Plastic” PR Campaign
This campaign also includes a PR component with a series of real life public stunts.
“Until Plastic Do Us Part”:
Dream Wedding- Stasher Style
Stasher offers to pay for a lucky couple’s “Dream Wedding.” The couple just needs to include in their vows that they will always use Stasher products over plastic for the rest of the marriage. Also, the bride will throw a Stasher bag instead of bouquet and all the guests at the wedding can take home leftover wedding cake in Stasher products.
“No Plastic Proposal”
In a viral prank-style video, a man gathers a huge crowd while putting on a giant marriage proposal. He pulls out all the stops with a live marching band, a flash mob, stopping traffic etc. However, once a huge crowd of real people gather to see what is happening, they come to find that he’s actually proposing to a Stasher bag, showing that he’s ready for a better relationship than he had with plastic.
Stasher Social Media Campaign
This campaign for Stasher products will be a series of attention grabbing social media videos aimed at convincing people to do something revolutionary: saving the planet by not using plastic.
Captain Planet’s New Recruit
The Revolution Starts In Your Kitchen
“F#@K PLASTIC, NOT THE PLANET” Campaign
This campaign is an “in your face” look at the real life danger that plastic is to this planet and how Stasher can help.
Plastic is literally killing our planet.
It is polluting our waters, devastating our wildlife and killing us.
But you can make a difference.
It might seem small, but rejecting plastics and switching to Stasher products is one of the most radical things you can do.
You can be the hero that this planet needs, so “F#@k Plastic, Not The Planet.”
Spec Ad campaign
